Our Story

Scented memories

My love for scent began long before Wild Planet was born. Whilst still at school, I worked every Saturday at Culpeper’s - the herbal apothecary known for its walls lined with jars of dried herbs and natural remedies. The aromas of that little shop stayed with me and sparked an enduring appreciation for the power of scent to transport us, evoking memories, places and emotions in an instant.

A few years later, while backpacking around Australasia, Asia and Central America, I was constantly struck by the scents around me - the eucalyptus forests in Queensland, the heady, tropical flowers of the Cook Islands, spice markets in Indonesia and the food stalls in Guatemala and Mexico, reminding me again of the power of scent.

Although I didn't realise it at the time, these 'scent' experiences were the beginning of what would become Wild Planet Aromatherapy.

Today, Wild Planet still draws on those early inspirations - the shop that smelled of old-world apothecaries and the places that stirred my senses. And yes, the wanderlust is still there. Seeking out new sights, sounds and, of course - smells - will continue to inspire us.

We’re proud to remain hands-on in all we do and are deeply grateful to the customers who’ve supported us along the way. Highlights include winning Best Wellbeing Reed Diffuser in 2018 and 2019, and Editor’s Choice at the 2022 Beauty Shortlist Awards for our Deep Slumber Pillow Mist and best Eco Award at the 2024 Beauty Shortlist Awards for our Deep Slumber Reed Diffuser and Revitalise Diffuser Refill.

We craft everything in small batches with sustainability in mind and proudly donate 1% of annual sales to environmental causes via 1% For The Planet.

Thank you for being here. We hope our scents offer you a moment to pause, breathe and reconnect.